Building new landing pages
We developed a new landing page for each service Tube Tech had to offer, and different PPC ads were built to generate new enquiries and leads for those services.
These separate ads made sure that customers were directed to the products that they were most interested in.
For example, a customer who is looking for oil refinery cleaning services will not land on a page about cleaning an offshore oil rig.
This allows every potential customer to be taken to the exact information that they are looking for, leading to a higher return on investment.
Launching the campaign
After Tube Tech signed off on their chosen keywords and landing pages, their PPC campaign was launched.
They saw a lead increase of 110% in 24 months and a return on investment of 20%!
Tube Tech’s work targets the whole globe, so in order to help their work gain recognition overseas we used the PPC campaign to hone in on target locations.
This meant new campaigns were created specifically to target the United States, Canada, Australia and South Africa.
The landing pages created for Tube Tech’s services were tried and tested to make sure international user experience was paramount.
Features such as text translation were incorporated in order to suit customers coming from the UK and internationally.
This saved Tube Tech money and time creating multiple landing pages in diverse languages.