Pay. Per. Click.
Pay per click (PPC) is fast becoming a vital part of all marketing plans, no matter what industry you are in. A strong PPC campaign can make a drastic difference in your online performance.
Our PPC Clients
Pay per click (PPC) is fast becoming a vital part of all marketing plans, no matter what industry you are in. A strong PPC campaign can make a drastic difference in your online performance.
A strong PPC campaign can make a drastic difference in your online performance. Using the right keywords and research are vital to generate quality leads for your business. We create bespoke PPC campaigns, designed to meet the needs of your business, so that your brand sees the return on investment it deserves.
PPC is a type of internet marketing where you pay a small fee each time one of your ads is clicked. We would bid for sponsored ad placements to get your page to appear at the top of Google when someone searches a keyword related to your services. Every time your ad is clicked you pay a small fee, but because the ads are targeted at your ideal customer, you should get a great return on investment. This is how we do it...
Knowing what makes your ideal customer helps us to target that specific audience. The more we know, the more likely we are to get a great ROI. This includes everything from age, gender, and income to hobbies, general interests and location. Location can be as large as global or as granular as postcode. Combining your ideal customer demographics with the area that you wish to target, and your allocated budget per month will allow us to bid more effectively.
Before launching any campaign, we need to understand what your customers want and how they are searching for it. Following a brief set by you, we can research the best keywords for your advertisements. Your initial list of keywords will be made up of everything you think your customers would use to find your product. From this data, we will be able to see the demand and competition to advertise using those keywords, looking at estimated cost, volume and the trends over the past 12 months.
Traffic from your ads will funnel customers onto a landing page on your website. We will design user-experience focussed landing pages tailored to the product or service you are advertising. Having multiple landing pages optimised to reflect your keywords will help Google, as well as your customer, understand exactly what you are selling.
Once we know your target audience and have your landing pages prepared, we can create your ideal ad. It is vital that the advert efficiently conveys your message while maintaining as much relevance to your customer's search as possible. During this process, we will create multiple adverts for each keyword and show the best advert for each potential customer. Using your key information here will help you stand out from the crowd. Prices, USPs or even location will help your ads gain traffic over your competitors.
Once the account, ads, and landing pages have been set up, the real work has only just begun. Creating a campaign that will work well for your business will need constant management and optimisation to ensure you stay ahead of the competition. This might be adapting to new trends, products, or any new services from Google (which happens frequently).
With our constant adaptive management, you will start to see a healthy return on investment for your products and services.
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