Promo Video Case Study

How did we deliver?

Pre-production

In order to fully embed ourselves in L’Occitane's vision we held several pre-production meetings. This helped us to establish the script, filming location, cast and overall aim for the final project, including how many videos and cuts were needed.

The brief from L’Occitane was to showcase different women from various households so it was important to pick a location that offered a diversity of settings. We discussed shooting in a studio but quickly came to realise that because of the number of different locations that would need to be shown, the set design changes wouldn’t be an efficient use of time. We instead suggested renting a large townhouse for the shoot instead, providing us with multiple rooms to film in.

The team visited a few locations and remarked on anything from noise pollution and accessibility, to whether the house was close to cafes and shops for crew and cast members. We needed a place that offered enough space and variety to film in as if we were in multiple locations. We ruled out one of the houses we viewed as it had the same wooden flooring throughout, which would have been hard to differentiate in varied shots. The final location chosen was close to Clapham Common, London, which offered the perfect balance of variety of décor, access to local outdoor space, and enough indoor space to make it comfortable for all cast and crew involved.

With our location sorted, the next challenge was the script. We moved through multiple drafts to ensure that the video would be on brand and exactly what L’Occitane was looking for – natural, genuine and light-hearted. L’Occitane sourced staff members for the video, asking them to send in audition videos saying the line ‘I reset when…’ and we chose the final five in accordance to the original brief.

With cast, location and script signed off – we were ready to shoot!