Explainer Video Case Study

The brief

London Borough of Barking and Dagenham Council are a body of people elected to manage the affairs of Barking and Dagenham. The council approached Digital Pie when they wanted an ‘explainer’ style video for an event, to showcase what they had achieved for the area over the past year. This video was to include stats and footage they had sent us, alongside footage we had from their previous enquiries.

How did we deliver?

The video proved to be challenging due to the mass information that was needed to be included in the video. As this video was 10 minutes long and had to be shown at an event, we quickly realised the video had to be engaging and particularly visual in order for guests to stay watching. There was to be no voiceover or presenter standing aside the video so the video itself had to be clear and leave guests with no questions. We also had to ensure facts and figures were bold, clear and memorable.

The Barking and Dagenham council sent us a script for the video, alongside relevant footage and facts to include in the visuals. As we had worked with the Barking and Dagenham council on multiple projects beforehand, we already had footage of some familiar areas such as parks and libraries to add to the sequence.

We also had to take into consideration the deadline for the project. Due to the video having to go through various departments within the council for feedback, we created a schedule on what days we needed finalised feedback for all departments, as well as on our behalf to have the changes finished. This was so the deadline was met promptly, prior to the showcasing.

The brief

Our Graphic Designer started work on designing storyboards for the video, so we could plan out footage and animate slides according to the script. The story board included the colour palette, fonts and imagery for the video. It was important to get the look and feel of the explainer video right before we started animation as it is easier to make changes and more time efficient. Once signed off by all departments within the council, we could pass on the video to our video team to start animating.

When editing the sequence together, the video was a mix of our own footage, Barking and Dagenham Council’s footage, as well as animated infographics. We had to choose a song which was firstly long enough for the video, as well as an upbeat tune so we could time the animations to music – music which was too slow would be less engaging and hard to time the music in this circumstance.

After animation was complete, a last lot of feedback was received from all members of the Barking and Dagenham Council. There were a few small changes such as late minute stat updates, apart from that the video was now ready for the event.

The video was delivered in all of the correct formats needed by the council for presentation.

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